White-label pricing & margin calculator.
See exactly what to charge clients and what you'll keep. Pick a wholesale package, set your markup, and get your retail price, profit per link and margin — instantly.
Your pricing
Most agencies resell link building at 2.5–3.5× their wholesale cost.
Volume discounts on your cost kick in at 10, 25 and 50 links/month.
Your cost is based on our published wholesale pricing, including volume discounts. Retail prices are yours to set — these are illustrative.
Markup and margin aren't the same thing.
Markup is how much you add on top of your cost; margin is how much of the final price you keep as profit. A 2× markup isn't a 200% margin — it's a 50% margin. Confusing the two is the fastest way to under-price a service and quietly work for less than you think.
At 2.8× markup, a $215 link costs you $215, sells for about $602, and leaves roughly 64% margin — $387 profit per link.
This calculator does the conversion for you and layers in the volume discounts you earn on the wholesale side, so the margin you see is the margin you actually pocket.
The economics that make white-label work.
Healthy margins
A 2.5–3.5× markup yields 60–70% margins — comparable to most agency service lines, with none of the delivery overhead.
Zero fixed cost
No outreach team to hire, no tools to license. Your cost scales only when you sell — so the margin is real profit.
Volume compounds
As you resell more, wholesale discounts widen your cost gap — every tier you clear lifts your margin further.
Recurring revenue
Link building is a monthly need. Package it as a retainer and the margin recurs every cycle without re-selling.
Three ways to price your link service.
Simple & transparent
Mark up each link and bill by volume. Easiest to quote and lets clients scale up or down — best for project work.
Predictable margin
Bundle a fixed monthly link quota into a retainer. Smooths your revenue and locks in the margin month after month.
Higher average order
Offer Bronze/Silver/Gold link packages. Anchoring nudges clients toward the middle tier and lifts your blended margin.
Price a reseller package in four steps.
Pick a wholesale package
Choose the model, tier and niche you buy from us. That sets your base cost per link, before volume discounts.
Set your markup
Slide your markup up or down and watch the retail price, profit per link and margin update instantly.
Add monthly volume
Set how many links you'll resell each month. Volume discounts on your cost widen the gap and lift your margin.
Read your profit
See profit per link, monthly profit and total profit over your chosen horizon — then apply to become a partner.
Get wholesale access and start reselling.
Become a reseller partner for wholesale pricing, white-label reports and a dedicated channel — then set your own markup and keep the difference.