Link churn calculator.
Backlinks decay — they get removed, redirected and de-indexed over time. See how many you lose, how many you must build just to stand still, and whether your current pace is growing or shrinking your profile.
Your profile
Industry studies put annual backlink loss around 15–25%.
projected live backlinks
Link building is a leaky bucket.
Every backlink profile loses links over time. Pages get deleted, articles get pruned, sites go offline, editors swap links, and placements quietly turn nofollow. That steady leak is link churn — and if you ignore it, your authority erodes even while you think you're holding steady.
If you build 10 links a month but lose 12 to churn, you're going backwards — and your rankings will eventually follow.
This calculator models the bucket: it applies your churn rate month by month, adds your build rate, and shows whether the water level is rising or falling.
Where your backlinks quietly disappear.
Content pruned
Publishers delete or consolidate old posts — and your link goes with the page.
Redirects & migrations
Site redesigns and URL changes can strip or dilute links during the move.
Turned nofollow
An editor adds a sponsored or nofollow tag and the link stops passing equity.
Sites go dark
Domains expire or shut down, taking every link they hosted offline for good.
We build to outpace your churn.
Tell us your churn rate and growth goal — we'll set a build pace that replaces losses and grows your profile on quality links that last.